His company, Mascotte Holdings, just filed for a couple of new trademarks — including one that will significantly boost Donda Academy in the retail space … and a few others that seem to suggest he has another label in mind that’s for the birds — in this case, literally. Waiting for your permission to load Instagram media. According to the paperwork, seen by TMZ, Ye plans to lock up the rights to Donda Sports … specifically with the intention of slapping it on a ton of products that run the range of sportswear and accessories he wants to bring to potential customers. Some of the items that could carry the Donda Sports name if the application is approved include… bags of all varieties, fanny packs, luggage, wallets, umbrellas and blankets. Also looking to acquire some vintage Donda sportswear … trademark applications for shirts, jackets, hats, shoes and other apparel. In other words, if you can wear it … it looks like Kanye wants to sell it to you with his new signature line on top. Playback of BACKGRID video content There’s more… aside from wanting to rebrand Donda Sports, it looks like Ye has something else cooking up in the background — something he calls the “Donda Doves” (the team’s name) and “Dove Sports “, which sounds like an offshoot of his larger effort ‘Donda’. For “Dove Sports”, Kanye wants the exclusive right to use this label for sports services such as training, matches, tournaments, camps, seminars, tours and even traditional educational contexts … such as classes, workshops and seminars. “Donda Doves,” meanwhile, appears to be geared more toward game-day gear — the filings show it wants that in baseball bats, basketballs, hockey pucks and more. He also wants to use this brand for things like posters, mugs, sportswear and online retail. The Ye empire continues to grow.
